United by beer.

Zack Judackis approached me with a cool idea: he needed a branding identity for his craft beer company as he was busy revamping a warehouse near Harlem Ave in Chicago Ridge. Amidst all the hustle and bustle of this project, something clicked – we both shared a genuine passion for beer, just like countless others out there. And that's how the tagline "United by beer" came into play. This guiding principle really shines through in the branding itself – we chose the lively combination of orange and gold, mirroring the diverse spectrum of colors found in the various batches of beer he'd been crafting at home for quite some time.