Bud Light Vendor
Client:
Bud Light
Agency & Contributors:
FCB Chicago
Teddy Brown (EVP)
Tony Mavrelis (Senior Creative Director)
Bruce Forbes (Senior Art Director)
Category:
Campaign Design
Art Direction
Project Summary
A hard-working ecommerce program for the thirsty sports fans stuck watching the games at home.
COVID-19 kept fans from going to live sporting events. So we put the iconic Bud Light Beer Vendor right in their neighborhoods, with TV, radio and social posts featuring the beloved beer vendor bellowing his familiar call, driving consumers to order Bud Light and Bud Light Seltzer online. “Getcha Ice Cold Buuuud Liiight Heeea!” echoed through living rooms across the country, e-comm sales were knocked out of the park, and fans got a taste of the in-stadium fun they were sorely missing.
“Bud Light welcomes baseball back with a sweet serenade.” - Adweek
+1700%
Avg visits to BudLight.com/delivery
+490%
Retailer click-outs
265k
Delivery visits since launch
The impact of this marketing campaign is truly remarkable, as it includes not only the compelling presence of 7 national commercials but also the widespread reach achieved through numerous YouTube ads and countless social media impressions.