Very Good Amplification Company

Client:
Very Good Amp Co

Contributors:

Bruce Forbes (Creative Director)
Marco Kanzcine (Photographer)

Category:
Brand Design
Logo Design
Product Design
Package Design
Merch Design
Art Direction

Project Summary

Boutique effects company built for consumers to shape their sound.

Jon Armellino is an amp builder and jack of all traders kinda guy. With an ethos of doing good, and putting out positive high quality products that won’t make you go broke Very Good Amplification Company was born. The goal was to not overcomplicate and to keep it simple. Since the pedal community is so aesthetic-centric the goal was to have something simple that could stand out from the visually loud color palettes and designs. Simple. Clean.

A unique situation

The pedal design is really the main selling point and draw for the consumer. Each pedal is its own identity and selling points.

The company logo is rarely an identifying factor for the pedal. So to maintain the clean and simple aesthetic the logo is simplified on the face of the pedal.

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